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It's a dashboard for Shopify stores that reads all eight of your channels at once (Shopify, Google Analytics, Search Console, Google Ads, Meta Ads, Merchant Center, Klaviyo and Clarity) and answers the questions you face every week: what's about to sell out, what's costing you money, what's broken on your site, why sales dropped and what to do first. Eight specialists (Conversion (CRO), Search (SEO), Advertising (Ads), Email & customers (CRM), Site speed (CWV), Inventory, Showcase and Pricing) each watch their own area, alert you when something goes wrong and leave you specific plays with the data that backs them. Whatever you do is measured afterwards. And if you're short on time, you hand it to the Empact team from the dashboard.

Shopify stores that are already selling and want to decide with data without spending hours cross-checking tabs: the owner, the e-commerce manager or a small team. You only need Shopify; every other channel you connect adds more specialists.

No. Each play tells you what's happening, with its data, and what to do, step by step and jargon-free. You decide whether to do it or ask Empact, and if something doesn't add up, you ask ArgosAI, which comes with every plan.

Yes, if you're already selling. With little traffic Argos is cautious: without a big enough sample it won't alert you or judge a product, and if there aren't enough visits for an A/B test, it measures before and after. You start with Core, €99/month.

Shopify shows you your store's data; Argos tells you what to do with it. It cross-references Shopify with your other seven channels, gives you every play with the data that backs it and then measures whether it really worked.

While we open up, you join the waitlist in 2 minutes: your account is created and we email you as soon as you can get in. Then it's all yours. You choose a plan (Core, Pro or Max, monthly or annual), start your 14 days free, no card (then by bank transfer), and install the EmpactAI app on your Shopify, which connects by itself. Then, inside your dashboard, Getting started walks you through connecting your channels one at a time (with a guide for each one, ArgosAI for questions and a button to ask for help if something fails) and asks for what no connection provides: your margin, your supplier's lead time and the competitors you want to track (or, with “Empact loads it”, we load it for you). It shows you how much is left and lets you skip whatever you like and come back later. A guided tour shows you around the dashboard. No lock-in.

We email you as soon as you can get in. You install the EmpactAI app on your Shopify in one click, it connects by itself and the first plays appear as soon as Argos reads your store, with your history already loaded.

Just Shopify. Analytics, Search Console, Google Ads, Meta, Merchant Center, Klaviyo and Clarity add specialists; if you don't use one, skip it and connect it the day you need it. We never ask for your passwords.

Yes. In the live demo you browse the real dashboard with a fictional store, Vinoteca Olivares, and you can take the 5-minute guided tour. The data is made up: there's no customer data in it, and nothing you do affects anyone.

Yes, like an app. At the bottom, a floating bar with Home, Activity, Alerts and the full-screen menu, which shrinks as you scroll. On Home, your numbers in a row you swipe through, each with its chart against the previous period, and “Today” as cards. Everything big and easy to read, with ArgosAI one tap away, ready for you to dictate to.

With Getting started, inside your dashboard as soon as your account is activated: it takes you channel by channel, each with its own guide, and tells you how much is left. Shopify: you install the EmpactAI app on your Shopify and accept its permissions; it connects by itself. Google Analytics 4, Search Console, Merchant Center and Google Ads: all four at once with “Connect Google”, a single sign-in, and you choose your property, your site and your accounts on one screen. Meta Ads: by signing in with your Facebook account. Klaviyo: by pasting a read-only private key. Clarity: by pasting a Data Export token. If a platform's direct connection isn't available for your account yet, or an agency manages it, tap “Ask Empact” and we'll connect it with you. We never ask for your passwords.

Your store's .myshopify.com domain (you'll find it in Shopify → Settings → Domains) and permission to install apps on it: the owner or a team member with that permission. You enter it when you sign up or in Getting started, inside your dashboard, and install the EmpactAI app on your Shopify. Once you install it, it connects by itself and your orders, products and stock start coming in. It's the only essential connection, and we never ask for your Shopify passwords or keys.

Each channel has its own step-by-step guide and what to do if it doesn't work. If you're still stuck, ask ArgosAI or write to the Empact team from Getting started itself: it reaches us as a request and we reply within 24 business hours. In the meantime, you can skip that step and carry on: come back whenever you like from Getting started or Settings.

Shopify: orders (gross sales, discounts, returns, online or in-store channel, new or returning customer), products, inventory, costs, collections and the sessions from its analytics, with bot sessions kept apart. Google Analytics 4: sessions, funnel (cart, checkout, purchase) by device and channel, and landing pages. Search Console: clicks, impressions, CTR and position by query and by page, plus indexing. Google Ads: spend, conversions, lost impression share, search terms and Performance Max asset groups. Meta Ads: your account structure (campaigns, ad sets, ads and creatives, with their budgets), the status of the account and of each ad (disabled, pending payments, spending limit, rejected ads or ads with issues) and the spend, purchases, frequency, CTR, CPM and quality rankings of each ad. Google Merchant Center: your products' status on Google (approved, limited or disapproved), their issues (missing GTIN, price or availability that doesn't match your site, image…), account issues, and clicks and impressions from free listings and Shopping by product. Klaviyo: flows and their status, and the performance of campaigns and flows. Microsoft Clarity: rage clicks, dead clicks, error clicks, scroll, excessive scrolling, engagement time and JavaScript errors from the last day, by URL, device and channel.

Shopify orders come in instantly (within 5-15 minutes) and a sold-out product triggers an alert in under an hour, on every plan; the rest of the catalogue is reviewed every 6 hours. Analytics, Google Ads and Meta are read according to your plan: every 6 hours on Core, every 2 on Pro and every hour on Max. Klaviyo, every 6 hours on every plan, because it limits its reports. Merchant Center, also every 6 hours: your products' status on Google doesn't change any faster. Search Console, twice a day, because it publishes its data about 2 days late. And Clarity, once a day.

Real time (Shopify, with its orders) and Up to date: the source is read automatically and you see when it was last updated and when the next update is due. Delayed: the last scheduled read is missing. Connected: there's data from a one-off read that doesn't update by itself; you see the date. Not connected: an optional source you haven't linked. If a connection needs you to choose an account or its last update failed, we flag it with a link to fix it, and if a source stops syncing, we alert you.

All eight on every plan: Shopify, Google Analytics, Search Console, Google Ads, Meta Ads, Merchant Center, Klaviyo and Clarity. What changes between plans is how often Analytics, Google Ads and Meta are read, and ArgosAI; the history we load when you connect (up to 24 months) is the same on all three.

You connect it by pasting a Data Export token from your Clarity project. With it, Argos reads the previous day's behaviour every day: rage clicks, dead clicks, error clicks, scroll, excessive scrolling, active time and JavaScript errors, by URL and by device, the same page on mobile and on desktop, and each traffic channel. That way the Conversion (CRO) specialist sees what breaks only on mobile, whether people actually get to see your buy button, where they get lost and which channel leaves as soon as it lands, and cross-references it with Analytics and Shopify. It uses 4 of the 10 daily reads Clarity allows and keeps 2 in reserve. It doesn't bring in heatmaps or recordings: you still see those in Clarity, and each play tells you which filter to set.

Yes. In Conversion, “Tests for your store” suggests experiments for your theme (sticky buy button on mobile, express checkout on the product page, free shipping bar, cross-selling in the cart, collection filters, visible search…), only when your Clarity, Analytics, Shopify or PageSpeed data justifies it. Each test comes with the hypothesis, a real screenshot of your page today and that same screenshot with the variant in place (when that isn't possible, a sketch with your product and your price), the deciding metric and the guardrail metrics, how many visits and weeks it needs with your traffic (and if there isn't enough traffic for a reliable A/B, it tells you and suggests measuring before and after) and its ICE priority. You set it up yourself in the theme editor or ask Empact; when the variant wins and you apply it, Argos measures its impact like any other play.

Yes, from Settings. We revoke access wherever the platform allows it and delete the data synced from that source.

The problem with its data; what it affects (the specific products, pages or search queries); how to do it, step by step; which metric it moves, with today's value and the target (for example, mobile conversion from 1.8% to 2.1%); the money at stake, only if it's real data that has already happened, like what's been spent on search terms that don't sell; the effort (10 minutes, an hour or Empact does it) and the confidence: high, medium or low depending on how much data is behind it. With four buttons: Done, Snooze, Dismiss or Ask Empact. We don't promise you gains in euros.

Each specialist reviews at its own pace: Inventory every hour · as soon as Shopify brings in new orders or stock; Advertising (Ads) every 1-6 hours · after each Google Ads and Meta read (depending on your plan); Conversion (CRO), Email & customers (CRM) and Showcase every 6 hours; Search (SEO) twice a day · 05:30 and 17:30, after Search Console; Site speed (CWV) every day · when Chrome's data comes in; and Pricing every day · 03:30, after the Shopify catalogue. Each one reviews right after reading its sources, and only if they've brought in new data. My week is prepared every Monday · 06:30 and brings together 4 plays at most, no more than 2 per area, so the work doesn't pile up.

Dismiss it or snooze it. Dismissed plays leave the list and stay in My week → Dismissed, with their date, in case you change your mind. Whatever you decide is also kept in that area's history, and Argos won't suggest it again: done plays don't come back for 30 days, snoozed ones for 7 and dismissed ones for 90.

There are eight. Conversion (CRO): where the funnel drops on mobile and desktop, the checkout step by step, product pages that don't lead to the cart or don't sell, ads that send people to sold-out products or pages they bounce from, whether Analytics records your purchases and carts properly, with Clarity your site's errors, rage or dead clicks and scroll (the same page on mobile and on desktop), and A/B tests for your theme with your real page and the sample calculated with your traffic. Search (SEO): queries about to break into the top 3, queries your title doesn't mention, two URLs competing for the same query, duplicate titles and metas, pages losing clicks, technical SEO (pages with errors or not indexed, empty or badly sized metas, images without alt text) and the content of your product and collection pages; it drafts the copy with ArgosAI and you publish it to Shopify in one click. Advertising (Ads): Google Ads, Meta and Merchant Center, like a senior media buyer; each campaign against its break-even ROAS (profitable, borderline or losing money) and the store-wide ROAS, spend that doesn't sell, search terms that burn budget, and on Meta what to scale, which ad sets to switch off or merge, which creative to rotate before it burns out and whether Meta is claiming more sales than there really are; plus products disapproved on Google. Email & customers (CRM): Klaviyo flows that are missing or have stopped, campaigns that don't sell and customers going cold. Site speed (CWV): whether your store passes Google's Core Web Vitals with your real Chrome users (mobile and desktop, every day), the PageSpeed scores of your key pages and what's slowing it down (hero image, apps, unnecessary code); its fixes touch the theme: you do them with the steps or ask Empact. Inventory: stockouts of what sells and dead stock (if you keep selling when out of stock, it won't alert you about sold-out items). Showcase: the order of each collection by what actually converts. Pricing: sales below cost and discounts that eat into your margin, based on what you actually charge (after discounts and VAT).

From Empact's craft. We've been doing CRO for Shopify stores since 2019 and have run more than 800 A/B tests: what to look at in each step of the funnel, when a data point is enough to act on and which changes are worth testing. That's what the Conversion specialist checks in your store every 6 hours, with Analytics, Clarity and Shopify. Every rule requires a minimum sample and shows the data that backs it. And when something deserves a test, it draws on the patterns Empact uses to audit stores (express checkout, categories above the fold, unit price on bundles, trust signals in the cart…) only if your data justifies it, highest impact first, with your real page next to the variant and the sample calculated with your traffic.

Each area (Conversion, Search, Advertising, Email & customers, Site speed…) keeps everything you mark as done, dismissed, snoozed or requested from Empact, with its date. You filter it by status, dates and text, and for each completed play you see its measured result. It's the complete record of everything that's been done in your store.

Yes. If you're missing an agent or a skill for your store, tell us from the dashboard. It's an on-demand extra (also if you have a Growth service): we give you a quote before we start and, once you approve it, it joins your dashboard with its own review cycle.

About what can't wait. Stock: a bestseller about to sell out or already sold out. Sales, conversion and checkout: hours without orders, a drop in conversion or a checkout with no purchases. Tracking and site: broken Analytics tracking or a spike in JavaScript errors. Ads: spend with no sales, Meta's cost per purchase shooting up, fatigued Meta ads (frequency rising, CTR falling and CPM rising), your Meta account disabled, with a pending payment or at its spending limit, rejected ads on Meta or Google Ads and products disapproved in Merchant Center. SEO: a drop in Google clicks. Email: a flow that stops sending, or bounces and complaints shooting up. Margins: products sold below cost. And technical: a source that stops syncing. Each alert comes with the play to fix it, how long it's been happening and, when it comes from your data, the money at stake: the sales at risk from what's selling out (the same calculation as Restock), what you've lost selling below cost or what you've spent without selling. If there's no real figure, none is made up. And it also tells you the good news, like when your store passes Core Web Vitals again: it asks nothing of you and archives itself.

Always in Alerts and in the dashboard's bell, grouped by area and priority. And wherever you choose, by alert type: email, Slack or WhatsApp, more than one at a time (for example, urgent ones on WhatsApp and the rest by email). You connect Slack with “Add to Slack”, choosing the channel; WhatsApp, through the official WhatsApp Business API: tap “Connect WhatsApp”, it opens with the message already written and you just hit send. Each team member chooses their own and only receives what they can see in the dashboard. You can set quiet hours (for example, from 22:00 to 08:00) when only urgent alerts get through; everything else reaches you when they end. Alerts are checked every hour, right after your sources are read, and each one arrives only once per channel.

No. Each alert requires a minimum sample and a drop that chance can't explain. You set the main thresholds yourself in Settings, and in Alerts you see every rule with its threshold and its source. And if an alert doesn't concern you today (you've already placed the order, someone else is handling it), mute it for 24 hours or 7 days: it stops counting and reaching you, and comes back by itself when the time is up.

Every Monday at 07:00, My week: sales, orders and conversion versus the previous week, how you're tracking against your monthly goal, what Empact has done and what's waiting for your reply, open alerts, the week's plays with their link and the measured impact of the ones you did (for example, mobile conversion from 1.8% to 2.1%, or “no clear effect”). It arrives even if there are no pending plays: in full by email and, if you choose, in short on Slack or WhatsApp. And on the 1st of every month, the previous month's report: KPIs versus the month before, plays completed and their impact, what Empact did, the alerts and the next focus, ready to save as a PDF. You turn each one on or off, or change where it reaches you, in Settings → Alerts.

Home, with My week and your KPIs (sessions and conversion, without bots) with a date filter like Shopify's; Activity (everything that happens in your store, day by day); Restock (what will sell out before your supplier delivers and how much to order); Catalogue (visits, conversion, sales, margin and stock by product); Showcase (the order of each collection that sells most); Profit (from gross sales to what each product leaves you); Simulator (discount, price, free shipping and minimum ROAS) and Customers (your segments and cohorts).

Your conversion from people only. Argos splits out bot sessions using Shopify’s classification and gives you both figures. In the demo: with bots, 1.24%; people only, 1.88%; Analytics, 1.89%.

With your daily sales, your supplier's lead time and the days of cover you set (12 and 7 by default, editable), plus the minimum order and the purchase multiple. Quantity = daily sales × (lead time + cover) − stock − what's already on its way.

Without the cost per item, margin and profit can't be calculated, and we don't make it up. Fill in the “Cost per item” field for your products in Shopify and it'll show up in the next update.

No. It uses your real sales, orders and average order value to estimate scenarios. If we don't have your costs, you enter the contribution margin yourself. Nothing is applied in Shopify.

Only with your OK, and it can all be undone. It reads your channels read-only; in Shopify it writes what you approve after seeing the before and after: Showcase order (weekly too, if you turn it on), prices or what SEO publishes.

The home of your store's copy: product descriptions, meta titles and meta descriptions, image alt text, collection copy, review replies and translations. ArgosAI writes them from the SEO plays, with your tokens, or the Empact team does, with no tokens, not even to publish; always in your brand's voice and flagging which ones are by ArgosAI. You see the before and after and publish to your Shopify in one click; if you're not convinced, you undo it. Review replies and translations are approved by you and published by Empact.

It tells you what's wrong and you fix it in one click from the play itself. The SEO specialist detects pages with errors or that Google doesn't index, URLs returning 404 that still get visits, empty or duplicate metas or ones of a length Google cuts off, images without alt text and product or collection pages with thin or duplicate content. 301 redirects are applied in one click; metas, alt text and collection copy are written by ArgosAI with your tokens. You see the before and after, publish it to your Shopify and can undo it. Anything that touches the theme (templates, robots.txt, structured data) you ask Empact for.

Yes. ArgosAI looks at your product photos and writes, in your brand's voice, what can be seen, which occasions it suits and the questions people already find you with on Google. For example: “Brown parka with a fur collar, mid-calf length: for the cold and for strolling through a mountain village”. It doesn't make up materials or measurements: anything it can't see clearly is flagged for you to check. You review it in Studio, publish it to Shopify in one click and can undo it.

Yes. With Search Console connected, Argos asks Google, product by product, whether your products are in its index and lets you know: “23 product pages not indexed”, “4 with a different canonical from the one you set”. For the ones Google doesn't reach, it creates a recommended collection in your Shopify in one click, ready to publish, and tells you what else is worth doing, such as removing infinite scroll. And much more.

Shopify's “best selling” only counts units. Showcase looks at which products in each collection convert best per visit (views, add-to-carts and purchases), smooths out those with few visits so it doesn't reward chance, and suggests the order: what converts at the top, sold-out items at the bottom and a slot for new arrivals. You see the before and after and apply it in your Shopify in one click, without touching the theme. If you're not convinced, you undo it.

Hand it over to Empact. Many plays take a single click; the rest you request from the play itself with “Ask Empact”: included if your service covers it and, if not, with a quote in hours before we start.

In Your progress, without promising euros. Each completed play is measured on its metric, 28 days before versus 28 days after and against the rest of the store; if it can't be told apart from noise, it shows “no clear effect”. You also see each specialist's score from 0 to 100, your store on a chart with every play marked and the spend avoided, only the real one.

A 0-100 score for how ready your store is. Each area weighs what it moves in it and each issue takes away what it affects. Not sales: it shows what's missing to reach 100, with its points, and it's always worked out the same way.

In Sector you see your metrics against public e-commerce benchmarks, with their source, and against similar EmpactAI stores anonymously (at least 5 stores, aggregate figures only). For your competitors, you add their URLs and every night Argos detects their new products, price changes, sales and sold-out items, and alerts you to what matters.

Argos's assistant: ask it anything about your store, like a search engine, from «Ask ArgosAI» in the top bar or with ⌘K (on your phone, the iris in the bottom bar). The right specialist answers (Conversion, Search, Advertising, Email & customers, Site speed, Inventory, Showcase or Pricing), or Argos if the question spans several areas, with your data from all eight channels and what the specialists have suggested to you. Because it cross-references Shopify with Analytics, Search Console, Ads, Meta, Merchant Center, Klaviyo and Clarity, it answers what a single-platform assistant can't. Every figure comes with its source and period. You can type, dictate with the mic or show it a screenshot (from Shopify, an ad, a report): it understands your voice and your images.

Whatever you'd ask an analyst who knows your store. For example: “Why have I sold less this week?” (it cross-references Shopify, Analytics and Ads), “Prepare me for Monday's meeting”, “Which products should I restock before Black Friday?”, “Which search queries bring me traffic but no sales?”, “Which prices have my competitors raised this month?”, “Compare this month with the same month last year”, “Explain this alert and what I should do” or “Which play can I leave until tomorrow?”. It also simulates a discount, a price rise, free shipping or minimum ROAS with your numbers before you decide.

Yes, whatever you'd do in the dashboard: decide on a play, resolve or mute an alert, request a task from Empact, set your monthly goal, change where your alerts reach you, take you to the right screen already filtered or apply the Showcase order or a set of prices in Shopify (that does use tokens, because it writes to your store). It always shows you a card with what's going to change first, does nothing until you press the button, and almost everything can be undone afterwards. With your same permissions: whatever you can't do, it can't either. And it doesn't touch your campaigns or your ads: if you ask, it drafts the task for Empact.

All of them. Core includes 7,500 tokens a month (about 50 questions) to try it out and take action in one click; Pro, 30,000 (about 200); and Max, 90,000 (about 600). Monthly tokens don't roll over; if you run short, add a pack or upgrade.

It's built to check your data before giving any number and to say which source and period it comes from (“Shopify, last 30 days”). If a source isn't connected or a data point is missing, it tells you instead of guessing. And it never promises you euros: if you carry out a play, Your progress measures its impact.

What ArgosAI uses to think (your questions and its copy) and to write to your Shopify. Core includes 7,500 a month, Pro 30,000 and Max 90,000; if they run out, add a pack. Browsing, alerts and undoing are free.

From €99 a month with Core; Pro is €249 and Max €599 (excl. VAT). All three come with a 14-day free trial; pay annually and you get 2 months free: €990, €2,490 and €5,990 a year. All three include the eight sources, the specialists, ArgosAI and up to 24 months of history; what changes is data frequency, tokens and competitors tracked.

No. You start with a 14-day free trial and cancel from Plan & usage in one click: during the trial you pay nothing; after it, you keep Argos until the end of what you've paid, with no further charges. Need more? Upgrade from there.

They all include the full dashboard with the eight specialists, ArgosAI, alerts, Showcase, Studio, Your progress, reports, the eight connections and up to 24 months of history from day one, with Shopify in real time, Klaviyo and Merchant Center every 6 hours and Search Console twice a day. Core: Analytics, Google Ads and Meta every 6 hours, 7,500 ArgosAI tokens (about 50 questions a month), 3 competitors tracked and email support within 48 h. Pro: every 2 hours, 30,000 tokens (about 200 questions), 10 competitors and support within 24 h. Max: every hour, 90,000 tokens (about 600 questions), 25 competitors and priority support within 4 business hours.

By bank transfer, monthly or annually. You start with 14 days free, no card; before they're up, we send you the bank transfer details. If you're an Empact client, it can be included. Card payments will come with the EmpactAI app on Shopify.

Yes, monthly or annually, and with the 14 days free too: your account works from day one and, before they're up, we send you the details (or you see them whenever you like in Plan & usage): the account holder, the IBAN, the amount including VAT and a payment reference; use it exactly as shown so we know the payment is yours. What you pay starts counting when the trial ends. Empact confirms the payment, usually within 24 business hours, lets you know by email and sends you the invoice.

Empact's Growth clients can have Argos included while they work with Empact. You start with your 14 days free like everyone else and, in Plan & usage (or at sign-up, if you've already had the trial), choose “I'm already an Empact client”: you pay nothing and Empact reviews it, usually within 24 business hours. If the service ends, we give you a week's notice so you can choose a plan, and your data and connections stay as they are.

Tokens are used by what ArgosAI thinks through (questions and SEO copy) and what it writes to your Shopify (applying a Showcase order or a set of prices, publishing its copy, redirects); we email you when you reach 80%. If they run out, buy a pack from Plan & usage (Mini, 5,000 tokens for €29; Medium, 20,000 for €99; Large, 100,000 for €449), which never expires, or upgrade. Your data, your specialists, your alerts and your plays keep working exactly the same.

You and the members you invite from Settings, with one of these six roles: Owner, Admin, Marketing, Operations & stock, Finance or Read-only. With “Permissions” you fine-tune which sections each person sees and what they can do; anyone without “Profit & margins” won't see a single profit, cost or margin figure.

You, whoever you invite and your Empact team, to help you. We store aggregate figures and your catalogue, never your customers' personal data, in the EU, encrypted and isolated by store. We don't share it or train models on it.

Each platform's tokens are stored encrypted (AES-256-GCM). Every query is isolated by store, your session is signed and expires, and we never ask for your platform passwords. Connections are read-only, except for the Shopify permission that Showcase, Studio and the SEO fixes use to apply what you confirm.

We don't share it or use it to train models. On Max we sign a DPA and an SLA.

Screenshots are read to answer you and aren't stored: in the dashboard, the conversation lives in your browser and is deleted when you close the tab; in the website chat only a small thumbnail is kept with the conversation. Dictation is handled by your browser's speech recognition: only the text reaches Argos, and you review it before sending.

We handle Shopify's mandatory privacy webhooks: customer data requests, customer erasure and shop erasure. If you disconnect a source, we delete its data.

Empact, Shopify Gold Partner, with Shopify since 2019, with international brands and others just starting: 5/5 in the Shopify Partners directory and more than 800 A/B tests, which is where the specialists' rules come from.

From the dashboard you ask Empact for whatever you need: carrying out a play, a token pack, a change to your store or help if something isn't working. It reaches the team and we reply in the same thread, within 24 business hours, with an email notification. In My requests you see the status of each one (waiting for Empact, answered, resolved or closed). When we resolve it you get an email and a notification in the bell, and you confirm it or reopen it; if you don't say anything, it closes by itself after 7 days. If you get stuck while signing up, you open one from Getting started itself.

Yes, the Empact team prepares it. It goes through your actual store: the home page, the collection with the most traffic, the best-selling product pages, the cart and the search, with a real query and another that returns no results (Shopify's checkout can't be read from outside, and we say so). It runs 33 usability checks based on Baymard's guidelines (the total cost before payment, variants as buttons, returns in plain sight, search with no dead ends, honest urgency…), measures speed with real user data where available, and your funnel with Analytics, Clarity and Shopify. Each opportunity comes with its euros and the formula in plain sight, the confidence, the hours, who does it (your team, Empact or Studio) and how to measure it, and we hand it over as CSV and Markdown. You request it from the dashboard with “Ask Empact”.

Write to us at argos@empact.es or through the website chat. If you're already a client, open a request from the dashboard. We reply by email within 48 h on Core, 24 h on Pro and 4 business hours on Max. Requests from the dashboard, within 24 business hours.