The same Argos on all three. You set the pace.

The eight specialists and the full dashboard come with all three. What changes is the pace: how often your data is read, how much you ask ArgosAI and how many rival stores it watches.

Public prices. No sales call.

Compare all three, row by row

14-day free trial · no lock-in · cancel anytimeExcl. VAT · after the trial, by bank transfer

  • Core

    To get your store in order and miss nothing

    €99/month

    or €990/year: 2 months free

    Choose Core

    14 days free, no commitment

    • Analytics, Google Ads and Meta every 6 h
    • ArgosAI: about 50 questions or 250 tasks a month (Studio, SEO, Showcase, prices)
    • Tracks 3 competitor stores
    • Email support within 48 h

    In the sample store€651 of Google Ads on 46 searches that didn't sell, spotted over 28 days

  • Pro

    Recommended

    For stores running ads every day

    €249/month

    or €2,490/year: 2 months free

    Choose Pro

    14 days free, no commitment

    • Analytics, Google Ads and Meta every 2 h
    • ArgosAI: about 200 questions or 1,000 tasks a month (Studio, SEO, Showcase, prices)
    • Tracks 10 competitor stores
    • Email support within 24 h

    In the sample storeIts 3 best-selling Meta ads, fatigued: ROAS −42% in 14 days

  • Max

    For high volume and lots of competitors

    €599/month

    or €5,990/year: 2 months free

    Choose Max

    14 days free, no commitment

    • Analytics, Google Ads and Meta every hour
    • ArgosAI: about 600 questions or 3,000 tasks a month (Studio, SEO, Showcase, prices)
    • Tracks 25 competitor stores
    • Priority support: 4 business hours

    In the sample store€1,160 of wasted spend avoided across 2 cuts, measured in Your progress

Figures from the sample store, with made-up data: the kind of finding, not a promise. All eight specialists come with all three plans.

On all three plans

  • Up to 24 months of history
  • All eight specialists
  • Alerts as soon as the data arrives
  • One click in Shopify, with undo
  • A/B tests with Empact's method
  • ArgosRank, your store's score
  • Ask Empact from the dashboard
  • And much more

Shopify Gold Partner · since 2019

5.0 out of 5 on Shopify Partners

These reviews are ours: they are for Empact, the team behind EmpactAI, and our agency work on Shopify stores. They are not reviews of EmpactAI.

Each review appears in the language it was written in.

“Above all, they’re a hardworking, honest, and reliable team that genuinely cares about getting things right.”
EARTHERA · Oct 2026
“A comprehensive audit and explanation of all the improvements needed to optimise and boost conversion rates. Highly recommended”
VMIA · May 2026
“The only one you should work with.”
Tetsuo · Feb 2026

Not sure which to choose? Five questions, one minute and no personal details needed.

Compare plans

What changes from one to the next, row by row, and what all three include, by topic.
What changes4 rows
What changesCoreProMax
Analytics, Google Ads and Meta
every 6 h
every 2 h
every hour
ArgosAI
≈ 50 questions/month
≈ 200 questions/month
≈ 600 questions/month
Competitors monitored every night
3
10
25
Email response
48 h
24 h
Priority · 4 business hours

The same on all three

Open it by topic: every row comes with Core, Pro and Max.

Data6 rows
DataCoreProMax
Shopify orders, products and stockVia webhooks, in real time
Real time
Real time
Real time
Google Merchant CenterYour products' status on Google doesn't change any faster
Every 6 h
Every 6 h
Every 6 h
KlaviyoIt limits its reports: checking more often brings nothing new
Every 6 h
Every 6 h
Every 6 h
Search ConsoleGoogle publishes its data about 2 days late
Twice a day
Twice a day
Twice a day
Microsoft ClarityRage clicks, scroll depth and errors from the last few days
Once a day
Once a day
Once a day
History we load when you connectThe same on all three plans, from day one. Search Console: the 16 months Google keeps
24 months
24 months
24 months
Dashboard13 rows
DashboardCoreProMax
Step-by-step plays, as soon as a specialist spots somethingMy week picks the 4 with the biggest impact, with the metric each one moves
Included
Included
Included
All eight specialistsConversion (CRO), Search (SEO), Advertising (Ads), Email & customers (CRM), Site speed (CWV), Inventory, Showcase and Pricing
Included
Included
Included
Instant alertsStock, conversion, tracking, ads (spend with no sales, Meta cost per purchase, fatigued or rejected ads), SEO, speed, email and margins; in the dashboard and wherever each person chooses: email, Slack or WhatsApp, with quiet hours
Included
Included
Included
Bot-free sessions and conversionYour store's funnel counted with real people only: bots are filtered out with Shopify's own analytics, and you see what share of your traffic they make up
Included
Included
Included
Restock, Catalogue, Profit, Simulator and Customers
Included
Included
Included
A/B tests for your storeFrom the Conversion specialist, using the method Empact uses to audit stores: highest-impact first, your real page next to the variant, the deciding metric and how long it runs with your traffic
Included
Included
Included
Showcase: the product order that sells, applied in Shopify straight from the play
Included
Included
Included
Product pages, SEO copy and redirects, published in one clickArgosAI writes them from the play, including the description Conversion asks for, or Empact prepares them in Studio; you review them, publish them and can undo them. Empact's work and undoing are free
Included
Included
Included
Your progress and history by areaEach specialist's score, the chart with every play marked, its measured impact and the spend you avoided
Included
Included
Included
Monthly goal, monthly report and Sector
Included
Included
Included
AutopilotWhat's waiting for your decision, with its button, and what your agents and sources do on their own, hour by hour
Included
Included
Included
The dashboard on your phone, like an appBottom bar, your numbers with their chart, “Today” as cards and a full-screen menu
Included
Included
Included
Your Empact team, requests and filesEvery request with its status; once it's resolved, you confirm it or reopen it
Included
Included
Included
Artificial intelligence1 row
Artificial intelligenceCoreProMax
ArgosAI does what you ask, with your OKIt decides on plays, mutes alerts, requests tasks from Empact, sets your goal or applies the Showcase order and your prices: it shows you what will change, does nothing until you confirm, and it can be undone. It never touches your ads
Included
Included
Included
Support1 row
SupportCoreProMax
Requests to Empact from the dashboardIncluded if you have an Empact service covering that area; otherwise, a quote in hours before we start (one-off work)
< 24 business hours
< 24 business hours
< 24 business hours

What about ChatGPT or an agency? Compare

How does a new shopper see your store? Your score in 60 seconds

Your analyst, on all three plans.

Ask it anything about your store: it answers with your data, writes the copy for your plays and, once you give the OK, applies it to Shopify.

See it in action

Questions to ArgosAI per month

  • Core≈ 50 questions
  • Pro≈ 200 questions
  • Max≈ 600 questions
What if I run short?
  • Tokens are used by what it thinks through (your questions and its copy) and what it writes to your Shopify with your OK.
  • Free: browsing, agents, plays, alerts, reports, everything Empact prepares and undoing.

Tokens included every month

Core
7,500 tokens
Pro
30,000 tokens
Max
90,000 tokens

They don't roll over: on the 1st they reset to your plan's amount. We email you at 80%.

Packs, for when you run short

  • Mini5,000 tokens€29
  • Medium20,000 tokens€99
  • Large100,000 tokens€449

One-off payment, from Plan & usage, on every plan. Packs never expire: they're used after your monthly tokens.

From sign-up to your first play.

This is what your first days with Argos look like, with real timings.

  1. Today · 2 minutes

    You sign up and choose a plan

    It's live instantly, with 14 days free and no card; before they're up, we send you the bank transfer details.

  2. In one click

    Your Shopify, connected

    You install the EmpactAI app on your Shopify and it connects by itself.

  3. As soon as it reads your store

    Your first plays

    Each one with its number. You add your other channels one at a time, each with its guide.

  4. 28 days later

    You measure the effect

    Every play you make is compared: 28 days before against 28 days after.

These pieces come from the sample store, with fictional data.

Questions before you pay.

Is there a lock-in?

No. You start with a 14-day free trial and cancel from Plan & usage in one click: during the trial you pay nothing; after it, you keep Argos until the end of what you've paid, with no further charges. Need more? Upgrade from there.

How do I pay?

By bank transfer, monthly or annually. You start with 14 days free, no card; before they're up, we send you the bank transfer details. If you're an Empact client, it can be included. Card payments will come with the EmpactAI app on Shopify.

What if I don't have time?

Hand it over to Empact. Many plays take a single click; the rest you request from the play itself with “Ask Empact”: included if your service covers it and, if not, with a quote in hours before we start.

What are ArgosAI tokens?

What ArgosAI uses to think (your questions and its copy) and to write to your Shopify. Core includes 7,500 a month, Pro 30,000 and Max 90,000; if they run out, add a pack. Browsing, alerts and undoing are free.

Does it work if my store is small?

Yes, if you're already selling. With little traffic Argos is cautious: without a big enough sample it won't alert you or judge a product, and if there aren't enough visits for an A/B test, it measures before and after. You start with Core, €99/month.

Who sees my data?

You, whoever you invite and your Empact team, to help you. We store aggregate figures and your catalogue, never your customers' personal data, in the EU, encrypted and isolated by store. We don't share it or train models on it.

How we protect your data