EmpactAI or Claude. For your store or for everything.
Claude is a general-purpose AI assistant: it works with whatever you ask and connect. EmpactAI is a product built only for Shopify stores. They don't play the same game, and here's where each one wins.
14-day free trial · from €99/month · no lock-in · VAT not included
| What's compared | EmpactAI | Claude |
|---|---|---|
| What it is | Eight AI specialists for your Shopify | AI assistant for any task |
| Your store | It reads it on its own | What you connect and ask |
| Alerts | They arrive unprompted | If you schedule a task, on paid plans |
| Price | From €99/month | Free; Pro, $17/month billed annually |
What each one is
EmpactAI
A dashboard for Shopify stores with eight AI specialists. It reads your eight sources, tells you what to fix first and, once you give the OK, applies it in your Shopify. We're behind it, Empact: you do it yourself or ask us, with a quote.
Claude
Anthropic's AI assistant. It searches the web, creates files, runs code and connects to your tools through connectors. It isn't built for any particular store: what it knows about yours depends on what you connect and ask.
claude.com/…/pricingsupport.claude.com/…/use-connectors-to-extend-claude-s-capabilitiesWhere Claude wins, for real.
If you want one tool for many things and don't mind setting it up, Claude gives you more room than EmpactAI.
It's for much more than your store
It searches the web, creates files and runs code, for any kind of work. EmpactAI does one thing: look after a Shopify store.
claude.com/…/pricingIt starts free and costs less
There's a free plan, and Pro is $17/month billed annually or $20 monthly, excluding tax. EmpactAI starts at €99/month, excluding VAT.
claude.com/…/pricingYou build it your way
Connectors, skills, projects and, on paid plans, scheduled tasks: you decide what it does and when.
support.claude.com/…/use-connectors-to-extend-claude-s-capabilitiessupport.claude.com/…/what-are-skillssupport.claude.com/…/what-are-projectssupport.claude.com/…/schedule-recurring-tasks-in-claude-coworkIt connects to more things
Besides Shopify, Klaviyo or Clarity, it has third-party connectors reaching 200+ platforms, such as Supermetrics.
claude.com/…/shopifyclaude.com/…/klaviyoclaude.com/…/microsoft-clarityclaude.com/…/supermetrics
Sources checked on 4 November 2026.
Where EmpactAI wins, if you sell on Shopify.
What you have to set up in an assistant comes ready-made for Shopify in EmpactAI.
It already knows your store
Your eight sources arrive joined up, without writing a single instruction. In Claude, which sources it uses and how it combines them is yours to decide and build.
support.claude.com/…/use-connectors-to-extend-claude-s-capabilitiesIt alerts you unprompted
EmpactAI's alerts are already in place. In Claude, a scheduled task does something similar if you create it, on paid plans.
support.claude.com/…/schedule-recurring-tasks-in-claude-coworkclaude.com/…/pricingIt applies it, and it can be undone
You confirm, it changes in your Shopify, and one click takes it back. Shopify's connector for Claude also writes if you approve it; how to undo it isn't stated in Shopify's help.
help.shopify.com/…/shopify-connector-for-claudehelp.shopify.com/…/considerationsIt measures whether it worked
Every play has its before and after. Claude states dashboards on your data, in beta; tracking the effect of each change isn't stated.
support.claude.com/…/get-started-with-claude-dashboardsEmpact behind it
Shopify Gold Partner, with Shopify since 2019, 120+ projects and 800+ A/B tests. You do it yourself or ask us, with a quote.
Sources checked on 4 November 2026.
Point by point. With sources and a date.
What's said about Claude comes from its official pages, linked row by row. What we couldn't find says “Not stated”, never “No”.
| What you need | Argos | Claude |
|---|---|---|
| Knows your store without you explaining it | Your eight sources, already cross-checked | The ones you connect: Shopify, Klaviyo and Clarity, official; Google and Meta, third-partysupport.claude.com/…/use-connectors-to-extend-claude-s-capabilitiesclaude.com/…/shopifyclaude.com/…/klaviyoclaude.com/…/microsoft-clarityclaude.com/…/supermetrics |
| Alerts you without being asked | Right away, by email, Slack or WhatsApp | If you schedule a task in Cowork, on paid planssupport.claude.com/…/schedule-recurring-tasks-in-claude-coworkclaude.com/…/pricing |
| Tells you what to do, with the number | Plays ranked by what they move | When you ask, with whatever you connectsupport.claude.com/…/use-connectors-to-extend-claude-s-capabilities |
| Applies it to your Shopify in one click, and it can be undone | Collections, prices, SEO copy and redirects | With the Shopify connector and your approval; undo not statedhelp.shopify.com/…/shopify-connector-for-claudehelp.shopify.com/…/authorizing-accesshelp.shopify.com/…/considerations |
| Measures whether it worked | Every play, 28 days before and after | Dashboards on your data (beta); the effect of each change not statedsupport.claude.com/…/get-started-with-claude-dashboards |
| A specialist for each area | Eight specialists | Projects and skills you set upsupport.claude.com/…/what-are-projectssupport.claude.com/…/what-are-skills |
| An AI assistant that acts with your OK | ArgosAI, on all three plans | With connectors; Shopify's asks for your approval to writesupport.claude.com/…/use-connectors-to-extend-claude-s-capabilitieshelp.shopify.com/…/authorizing-access |
| A/B tests with a method | Empact's method | Not statedsupport.claude.com/…/get-started-with-claude-dashboards |
| Watches your competitors and their prices | Your competitors, every night | Searches the web when you ask, or in a scheduled tasksupport.claude.com/…/enable-and-use-web-searchsupport.claude.com/…/schedule-recurring-tasks-in-claude-cowork |
| Your conversion, without bots | Sessions and funnel from real people | Not statedsupport.claude.com/…/get-started-with-claude-dashboards |
| A team that does it with you | Empact, if you ask | Account supportsupport.claude.com/…/how-to-get-support |
| Price | From €99/month | Pro, $17/month billed annually ($20 monthly)claude.com/…/pricing |
- Yes · Yes, according to their website or help centre
- Partly · Partly, with a different scope or if you set it up
- Not stated · We couldn't find it on their website or help centre
Claude data taken from its official pages on 4 November 2026; prices as shown in the source, excluding tax where it says so. Claude is a trademark of Anthropic, which doesn't sponsor EmpactAI or take part in this page. It may have changed since: if you see something out of date, write to us at argos@empact.es.
Before you choose
Isn't Claude enough for me?
It might be. If you're happy connecting your sources and building your tasks, Claude goes a long way. EmpactAI is for people who'd rather have that ready-made for their Shopify, with Empact behind it.
Can Claude touch my store?
Yes. With the Shopify connector, and if you approve write access, it changes products, collections, inventory and discount codes. According to Shopify's help, it doesn't edit the live theme and you're responsible for what it changes.
Does EmpactAI use Claude under the hood?
ArgosAI runs on Anthropic models, as our privacy policy says. EmpactAI isn't an Anthropic product and Anthropic doesn't sponsor this page: this compares what you use every day, not the model.
How much does each one cost?
Claude: a free plan and Pro at $17/month billed annually or $20 monthly, excluding tax. EmpactAI: Core €99, Pro €249 and Max €599 a month, excluding VAT and with no lock-in.