Product pages, metas, alt text, guide pages and redirects: ArgosAI writes them in your brand voice, you review them and Argos publishes them to your Shopify. Then it measures what they did.
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It's where your store's copy lives inside the dashboard. It comes from the SEO and Conversion plays: the description that doesn't answer what people search for, the empty meta, the image without alt text, the old URL that returns an error. ArgosAI drafts it in your brand voice; Argos prepares the redirects from the crawl of your site. You compare before and after and decide. Nothing reaches your Shopify without your click, and everything can be undone.
Every text goes through the same hands: ArgosAI's, yours and Search Console's.
From the play that calls for it, with the product data, its photos, the search people already find you with and your brand voice.
Today's text against the proposal, how it would look on Google and what's worth checking. You publish to Shopify in one click or ask for changes.
After 32 days, the Google clicks of what you changed against the rest of your site. If it doesn't convince you, you undo it.
Vinoteca Olivares, the sample store, has 8 pieces to review and one batch already measured. With your store, you see your products and your searches.
VVinoteca Olivareswww.vinotecaolivares.es › products › caja-descubrimiento-6-vinos
Caja descubrimiento 6 vinos – Vinoteca Olivares
Google will pick a snippet from the page.
VVinoteca Olivareswww.vinotecaolivares.es › products › caja-descubrimiento-6-vinos
Caja de 6 vinos para regalar | Vinoteca Olivares
Seis vinos de pequeñas bodegas elegidos por nuestro sumiller, con ficha de cata y maridaje. Tarjeta de regalo gratis.
What it sees
The Sacacorchos de camarero doble palanca has a one-line description, and people search for it as «cómo usar un sacacorchos de doble palanca».
Search Console · the page's searches
What to do
Publish the page ArgosAI wrote from its photos, with that question answered. First, check whether the handle is wood: it isn't stated.
Who does it
ArgosAI writes it; you review and publish it.
What it sees
The alt text of the Albariño Rías Baixas 2023 photo is «IMG_4021»: it tells Google nothing about what's in it.
Shopify · product images
What to do
Publish the alt text that describes the bottle and the glass, together with the rest of the approved pieces.
Who does it
You, with «Approve and publish selected».
What it sees
/products/ribera-del-duero-reserva-2016 returned a 404 error and had clicks. It was redirected to the new vintage on 26 Sept.
Search Console and the technical SEO crawl
What to do
Nothing: the later crawl no longer sees it as an error and its destination went from 288 to 354 clicks in 28 days.
Who does it
Argos checks it on its own.
Vinoteca Olivares is the demo's sample store: its numbers are fictitious. In your dashboard, you see yours.
This is how every Studio piece goes, with the sample store's own.
Sample store · fictitious data
ArgosAI drafts it from the play; Argos prepares the redirects.
Today's text against the proposal. You approve or ask for changes.
It goes to your Shopify with your click. And it's undone with another.
After 32 days, its Google clicks against the rest of your site.
What comes from the plays, what you ask for and what's already published, with its status.
To review, approved, published or undone, by type and by product. You tick the ones you like and publish them in one go; each one can be undone on its own. If Shopify clashes with a translation when publishing, «Fix and retry» sorts it out, with an undo (with Shopify's translations permission).
Images without alt text, collections without copy and URLs that return 404 with visits, each with its fix ready: the missing text or the 301 redirect to the right page, with its destination checked before it's offered. And the extra H1 a product description brings, turned into an H2, with a preview.
For a search like «which wine to bring to a wedding», a new Shopify page that answers it and links to your products. It's created when you publish it and, if you undo it, it's deleted.
What people already search forExample store · made-up data
“which wine to bring to a wedding”
Search Console · 930 impressions · position 11
vinotecaolivares.es/pages/que-vino-llevar-a-una-boda
Which wine to bring to a wedding
A crisp white for the drinks and a red everyone will like for the meal.
Links 5 wines that fit
You write it once in Settings (your tone, the words you never use, the length and what you always take care of) and it's followed in every text.
When it writes a page from the photos, it doesn't invent materials or sizes: what it infers and isn't stated is left for you to check, and that note is never published.
What was published, undone and requested, with the date and who did it.
With Shopify you can edit each page by hand and its assistant helps you write. This is what changes.
| What you needWhat you need | Argos | By hand | Shopify reports |
|---|---|---|---|
| Knowing which texts are missing or don't answer what people search | |||
| A proposed text with the search it targets | |||
| Before and after, and how it would look on Google | |||
| Publishing many at once | |||
| Undoing and going back to what was there | |||
| Measuring what the texts did on Google |
We're Empact, the team behind EmpactAI: Shopify Gold Partner, with Shopify since 2019, 5.0 out of 5 on Shopify Partners.
“Rediseñaron la web de mi marca ARISTICOS en Shopify y el resultado superó mis expectativas. Tienen una metodología de trabajo superestructurada y sólida, lo que te da muchísima tranquilidad durante todo el proceso.”
ARISTICOS · Oct 2026
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mytravelpassport · Sep 2026
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LOCO MONKY · Jul 2026
“Todo el equipo fueron super atentos en todo momento y la comunicacion fue rapida y clara. La web quedó perfecta; Se nota que saben lo que hacen.”
Better Than New · May 2026
“La comunicación está siendo excelente y el equipo se muestra profesional y atento durante todo el proyecto. Muy satisfechos con el servicio hasta el momento.”
Mercadisfraces · May 2026
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POCO BEBO · Mar 2026
“Muy contenta con el equipo, trabajo muy profesional y competente.”
COMO UN PEZ EN EL AGUA · Mar 2026
“El resultado: una experiencia mucho más clara, ordenada y alineada con la marca.”
Andam · Feb 2026
“La ejecución ha sido ágil, precisa y perfectamente alineada con nuestras necesidades.”
Paz Torras · Feb 2026
“Quiero destacar la agilidad, el nivel técnico y la implicación de todo el equipo. Han estado encima de cada detalle, asegurándose de que todo lo que solicitamos no solo estuviera implementado, sino funcionando perfectamente.”
System Action · Feb 2026
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SupervivenciaExtrema · Jan 2026
“Servicio de calidad y ágil. Siempre disponibles cuando hay alguna necesidad y entienden perfectamente las necesidades del negocio.”
Olivarte · Nov 2025
“Un placer trabajar con Xavi un profesional de los pies a la cabeza.”
Fullsmokers · Nov 2025
“Grandes profesionales, con una atención excelente y gran apoyo para hacer crecer tu negocio a nivel online.”
MatchBall · Oct 2025
“Nos han ayudado a rediseñar la página web aportando muchas mejoras para llegar a más clientes y hacer las compras más fácil para los clientes.”
Arts Bettin · Jul 2025
“Han sido eficaces, atentos en todo momento y muy profesionales. Captaron perfectamente lo que necesitaba y lo llevaron a cabo con mucho cuidado y detalle.”
The Vecina · Jul 2025
“He trabajado con diversos equipos profesionales del sector y E-mpact sin duda ha sido la mejor con diferencia.”
Bowiie · Jun 2025
“Nos están ayudando a mejorar la tienda, a salir mejor en Google y a hacer campañas que funcionan. Muy fácil trabajar con ellos, siempre aportan ideas y soluciones.”
AutoRR E-Motion Parts · Jun 2025
“Un trato muy cercano y profesional, accesibles y lo más importante, se involucraron en entender el tipo de negocio y se adaptaron a la necesidad de la empresa.”
Espadas y Más · May 2025
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PonteMasFriki · May 2025
“Xavi nos ha prestado un servicio excelente, mejorando la UX de la tienda y las conversiones de registros con diseño mejorado e integración de Apps.”
ZehnBäume · May 2025
“Muy contentos con el resultado y la gran profesionalidad de E-mpact, desde el primer momento se volcaron en nuestro proyecto y resolvieron nuestras necesidades.”
Duward · Apr 2025
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Grow Industry · Mar 2025
What's worth reviewing in any Shopify store. Useful with or without Argos.
In Search Console, the ones that show up on Google and barely get clicks: that's where a better title and meta show first.
Look at the searches people find you with and make the page answer them in your customer's words, not just the spec sheet.
Alt text says what's in the picture («bottle of albariño with a glass») and helps both Google and anyone who can't see the photo.
If you change or remove a product, point its address to the closest page with a 301 redirect, from Navigation in Shopify.
Google takes a few days to read each page again: compare four weeks before and four after, and look at how the rest of the site moved.
Doing it by hand page by page takes time. In Studio it arrives written, is published in one click and measured on its own.
See Studio in the demoStudio writes, publishes and measures. Deciding is up to you.
Product descriptions, meta titles and meta descriptions for products, collections and pages, image alt text, collection copy and guide pages. Argos prepares the 301 redirects from the crawl of your site. Review replies and translations, if you ask Empact for them.
No. Each text waits in Studio until you press «Publish to Shopify» (one by one or several at once). Before, you see today's text and the proposal; after, you can undo it in one click: your Shopify has what it had before.
ArgosAI writes it, with your product data, its photos, the Search Console searches and your brand voice, and labels it «Written by ArgosAI». It doesn't invent materials or sizes: what it isn't sure of is left for you to check. It runs on the ArgosAI in your plan.
You ask Empact, Shopify Gold Partner, with Shopify since 2019. If your service with Empact covers it, it's included; if not, they send you a quote before starting and nothing is charged without your approval. Their texts arrive in Studio like the rest, for you to review and publish.
Argos groups what you published on the same day and, with Search Console, compares the Google clicks of those pages in the 28 days before and the 28 after, discounting how the rest of your site moved. You see it in Your progress, in your alerts and in the monthly report, with its confidence.
Your Shopify has what it had before. If it was a redirect, it's deleted; if it was a guide page, too. If you undo it before its measurement closes, it doesn't count in it.
Shopify Gold Partner · since 2019