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Your year of campaigns, on time.

Black Friday, Christmas, January sales, Valentine's Day, Mother's and Father's Day. For each one, what you sold last year, what won't last with your stock and what each of your eight specialists proposes, with its deadline.

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Sample store · fictional dataEach bar, the campaign's days; on the right, what it sold last year and how many times its normal daily pace.

Christmas · sample store

One campaign. Eight specialists proposing.

A month before Christmas, each specialist brings its proposal with the deadline to do it on time. Ten days before that date, it enters My week as one more play, with its buttons.

8 proposals with a date · Christmas starts on 1 Dec

They come from your store's data and each campaign's rules. If a piece of data is missing, it says so: a figure is never made up.

  1. 30Oct

    InventoryBy 30 Oct

    Order the 11 products that won't last

    Start with Ribera Reserva Las Encinas 2019: 888 units short. Each one has its deadline in «What won't last».

    3 won't arrive even if you order today.

    Enters My week on 20 Oct

  2. 10Nov

    SearchBy 10 Nov

    Your Christmas page, indexed in time

    Publish (or reuse, with the same URL every year) the Christmas collection with a title and meta description mentioning the campaign and the year (2026), link it from the home page and menu and request indexing in Search Console.

    A new page takes days or weeks to appear on Google: that's why it's the first date.

    Enters My week on 31 Oct

  3. 24Nov

    AdvertisingBy 24 Nov

    Ad budget and calendar for Christmas

    Have the campaigns ready before the peak and raise the budget from 1 Dec to 5 Jan in line with what you sold last year. Push what sells most and has stock: AOVE Picual 500 ml, Ribera Reserva Las Encinas 2019 and Cava Brut Nature Reserva.

    Today, €228 a day across Google and Meta.

    Enters My week on 14 Nov

  4. 24Nov

    Site speedBy 24 Nov

    Mobile speed, before the peak

    Your store doesn't pass Core Web Vitals on mobile: fix what Speed proposes and, from that date, don't install apps or change the theme until 5 Jan.

    Doesn't pass Core Web Vitals on mobile (Chrome measure from your customers).

    Enters My week on 14 Nov

  5. 26Nov

    Email & customersBy 26 Nov

    Your Christmas email sequence

    Heads-up on 29 Nov, launch on 1 Dec and last reminder on 18 Dec. Send it first to past buyers and to people who open your emails, and keep abandoned cart running.

    It has stopped: Bienvenida.

    Enters My week on 16 Nov

  6. 28Nov

    ConversionBy 28 Nov

    The shipping deadline, in plain sight

    A Christmas banner on the home page with the last shipping day (18 Dec), the same deadline on the product page and cart, and express checkout visible. Only real urgency: the shipping date, not countdowns that restart.

    Last standard shipping day for it to arrive: 18 Dec.

    Enters My week on 18 Nov

  7. 29Nov

    PricingBy 29 Nov

    Discounts that comply and keep margin

    If you discount, the crossed-out price must be the lowest of the previous 30 days: don't raise prices from 1 Nov. And before setting each discount, check the margin it leaves you.

    2 current discounts cross out more than their lowest 30-day price.

    Enters My week on 19 Nov

  8. 30Nov

    ShowcaseBy 30 Nov

    Your showcase, ordered for Christmas

    At the top of the home page and the campaign collection, what sells most and has stock: AOVE Picual 500 ml, Ribera Reserva Las Encinas 2019 and Cava Brut Nature Reserva.

    Don't push Tempranillo joven Olivares, Priorat Clos Olivares 2020 and Moscatel dulce de Málaga: they won't arrive in time.

    Enters My week on 20 Nov

  9. 1Dec

    Christmas starts

What won't last, with its deadline.

With what you sold last year, today's stock, what's on its way and your supplier's lead time: what runs out before the campaign ends and the last day you can order it. If it won't arrive in time, it tells you too.

  • The last day to order, product by product.
  • The shipping deadline before Christmas Eve and Epiphany.
  • With no orders from last year, your 30-day pace, and it says so.

Want the full plan? We prepare the roadmap.

You do your specialists' proposals yourself, with their step by step. If you'd rather have someone build the whole campaign (calendar, emails, ads and store), ask Empact from the campaign itself. It's separate work: you get a quote before they start and nothing is charged without your OK.

  1. 01

    You ask from the campaign

    «Want the full plan?» sends the request with what your specialists already propose.

  2. 02

    You get a quote

    Before they start, with no commitment: if it doesn't suit you, that's fine.

  3. 03

    You decide

    If you approve it, we prepare the roadmap and you follow it in Requests.

Shopify Gold Partner, with Shopify since 2019 · +120 projects

Sample store · fictitious data

Christmas, sales and shipping. With dates.

What Your campaigns shows at Vinoteca Olivares, the sample store, a month before Christmas. With your store, you see your campaigns and your products.

  • What it sees

    Its Christmas last year sold €116,656: 2.8 times its normal daily pace. It's its big campaign.

    Shopify · last year's Christmas orders

    What to do

    Order Pack degustación 6 tintos before 9 Nov: it's 458 units short to last until Epiphany and its supplier takes 10 days.

    Who does it

    You, with the list of what won't last and its deadline.

  • What it sees

    For an order to arrive before Christmas Eve, the last shipping day is 18 Dec; for Epiphany, 30 Dec.

    Calendar · standard shipping of 2 to 3 working days

    What to do

    Announce it in the store and in December emails, so nobody buys a present that won't arrive.

    Who does it

    You. Argos reminds you in the Christmas checklist.

  • What it sees

    The January sales barely move it: 1.3 times its normal pace, against 2.4 on Black Friday.

    Shopify · price history

    What to do

    Check that every crossed-out price starts from the lowest of the previous 30 days before the sales begin.

    Who does it

    You, with the reference price Argos checks every day.

Vinoteca Olivares is the demo's sample store: its numbers are fictitious. In your dashboard, you see yours.

What it doesn't do. Guess.

Your campaigns tells you what happens if you sell like last year. What you change, it doesn't know.

  • It doesn't order for you. It tells you what and by when; you place the order with your supplier.
  • It doesn't know which promotions you'll run. If you discount harder this year, you'll sell differently: leave a margin.
  • Shipping is an estimate. It assumes standard shipping of 2 to 3 working days, with no weekends or Christmas holidays. If your carrier takes longer, bring the date forward.
  • Only your country's campaigns. The dates come from its retail calendar; campaigns not celebrated there or without a common date don't show.
  • No orders last year, no comparison. It says so and uses your last 30 days' pace.

Questions about Your campaigns.

Which campaigns does it include?

Black Friday and Cyber Monday, Christmas (with Epiphany in Spain and the Befana in Italy), January sales, Valentine's Day, Mother's Day and Father's Day, with the dates of your store's country. If one has no common date in your country, it doesn't show.

Where does last year's data come from?

From your Shopify orders for that campaign's dates and from four normal weeks to compare. It reads them once per campaign and year, with the order access Argos already has: no new permission.

What if my store is new?

If there are no orders of yours from that campaign last year, it says “No data from last year” (never a zero) and calculates with what you sold in the last 30 days. You'll usually sell more in a campaign, so leave a margin.

What do the specialists propose for each campaign?

Inventory, what to order and by when. Conversion, the banner, delivery times and express checkout in plain sight. Search, the campaign page indexed in time. Advertising, the budget and calendar based on what you sold last year and which products to push. Email & customers, the sequence and who to send it to. Showcase, the order of your collections. Pricing, discounts with a compliant reference price and with margin. And Speed, that the store handles the peak. Each with its deadline: it enters My week ten days before.

Is Empact's roadmap included?

No. Your specialists' proposals come with Argos and you do them, with their step by step. A campaign's full roadmap is separate work by Empact: you ask from the campaign, you get a quote before they start and nothing is charged without your OK.

Does it work if I sell outside Spain?

Yes: the dates come from your store's country (from its Shopify time zone and currency). In Italy, for example, Mother's Day is the second Sunday of May and Christmas runs until the Befana.

The eight who propose in every campaign. Each with its own job.

All eight, together