Same product, different price
What you sell that your rival sells too, with both prices and the difference. Only when it's certain it's the same product: same barcode (EAN) or SKU, or the same title down to the figures (vintage, size).
Your competitors, read every night. In the morning, what matters.
You add the stores you compete with. Argos reads their public catalogue in the small hours and tells you what they've changed and what to do about it.
- The same product you sell, at their price.
- Price drops and rises, sales, sell-outs and new products.
- Your metrics against the industry, with the source.
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Industry and competitors·TonightSold out there, in stock hereAOVE Picual 500 ml · you have 720
What is Industry and competitors?
It's the panel screen that looks outside your store. At the top, your competitors: the stores you choose, read every night, with what they've launched, discounted or sold out and what you both sell at a different price. Below, your metrics against public e-commerce benchmarks. It doesn't watch the whole market: it watches who you tell it to, and tells you what to do about it.
- Reads
- Your rivals' public catalogue and your own from Shopify
- How often
- Every night, at 04:00 (Madrid time)
- How many
- 3 stores on Core, 10 on Pro and 25 on Max
From their catalogue to your play. While you sleep.
You tell it who to watch. It does the rest every night.
You add their stores
You paste each store's address. Argos checks whether it's Shopify or not, and that its robots.txt allows reading it.
It reads them every night
Their public catalogue, gently: one request per second, respecting their robots.txt. It compares it with the previous read and notes every change.
It tells you what to do
What you both sell at a different price, what they sell out of and what they launch, each with its play: in Pricing, in Vitrina or in your catalogue.
Sample store · fictitious data
Three stores, one night. Three things to do.
What Industry shows for Vinoteca Olivares, the sample store, which watches three wine and olive oil stores. With your store, you'll see your rivals and your products.
What it sees
Vinoteca El Sarmiento sells the same products 12% cheaper: that's the median of 4 products both stores sell, 3 of them cheaper there.
Their public catalogue · read that night
What to do
Review those prices in the Pricing play and only adjust where it still leaves margin.
Who does it
You, from the Pricing play.
What it sees
La Bodega de Olmo has sold out of AOVE Picual 500 ml, and the sample store has 720 in stock.
Their public catalogue and your Shopify stock
What to do
Move it up in its collections while it lasts and, if it runs ads, give it more budget for a few days.
Who does it
You, with Vitrina.
What it sees
Aceites y Vinos Martín, which isn't on Shopify, sells the same products 13% dearer: 2 of 3 olive oils both stores sell, matched by barcode.
Their product pages · structured data
What to do
There's room to raise prices: try the increase in the Simulator before touching anything.
Who does it
You, with Pricing and the Simulator.
Vinoteca Olivares is the demo's sample store: its numbers are fictitious. In your dashboard, you see yours.
What your competitors do, on one screen.
Their figures, their changes and what you both sell. And, below, you against the industry.
Their news, day by day
New and removed products, price drops and rises, sales starting and ending, sell-outs and restocks, and new collections. The last 90 days, filterable by store, type and date.
You vs the industry
Your conversion, cart, checkout and emails against public e-commerce benchmarks, each with its source. And, when there are at least five similar EmpactAI stores, against their median: aggregated figures only, never a single store's.
What to do about it
At the very top, what's most useful for your store, with its button: the Pricing play if they sell cheaper (or dearer), moving up in Vitrina what they've sold out of and you have, or reviewing your catalogue if they sell brands of yours that you don't stock.
An alert when they really move
If a rival starts a sale across a good part of its catalogue, launches lots of products at once or undercuts you on the same product, it reaches Alerts. A one-off change doesn't alert: it stays in their news.
Shopify or not
From a Shopify store, Argos reads the whole catalogue (up to 2,500 products). From the rest, their sitemap and, little by little, their product pages: up to 150 a night, with the price they publish. And their active ads on Meta and Google, in Advertising → Competition.
Visiting their sites every morning, or having it read.
You can visit their stores and note their prices in a spreadsheet. This is what changes.
| What you needWhat you need | Argos | By hand | Shopify reports |
|---|---|---|---|
| Read your rivals' catalogue every night | |||
| The same product you sell, with their price | |||
| Price drops, rises, sales and sell-outs, with the date | |||
| New products and collections | |||
| An alert only when the move is clear | |||
| Your metrics against the industry, with the source |
We're Empact, the team behind EmpactAI: Shopify Gold Partner, with Shopify since 2019, 5.0 out of 5 on Shopify Partners.
Shopify Gold Partner · since 2019Behind EmpactAI is us, Empact. Here's what our clients say.
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How to track competitor prices if you sell on Shopify.
The basics to avoid losing sales on price without starting a price war. Works with or without Argos.
Pick a few rivals, carefully
The stores your customers compare you with, not the biggest in your industry. Three to five well-chosen ones beat twenty.
Compare the same product
Same barcode or same reference. A similar wine from another vintage isn't the same product: comparing them is misleading.
Look at the final price
With shipping and discounts. A struck-through price isn't a permanent drop: note when it starts and when it ends.
Decide with your margin
Only cut to match if it still leaves you margin. If you're cheaper on something, you may have room to raise it.
Make the most of their sell-outs
What they run out of and you have is a few days' opportunity: give it visibility while it lasts.
Doing it by hand every week across several stores is a lot of work. Argos has it read every morning.
See Industry in the demoWhat it doesn't do. Spy.
It reads the same as anyone who walked into their store would see. Nothing more.
- It doesn't know what they sell. It sees their catalogue, prices and public stock, not their orders or their ads.
- If their robots.txt doesn't allow it, it doesn't read them. It says so on their card and doesn't insist.
- It doesn't change your prices. It tells you where you stand and takes you to the play; what you raise or lower is your call.
- Stores that aren't on Shopify take longer. It reads their product pages little by little and only sees the price if they publish it in their structured data.
- When in doubt, it doesn't compare. If it isn't certain two products are the same, they don't appear in «Same product, different price».
- One read a day. A price change at midday shows up the next morning.
Questions about Industry and competitors.
How many stores can I watch?
3 on Core, 10 on Pro and 25 on Max. You can remove one and add another whenever you like.
Will my competitors find out?
Argos reads their store like any other visitor: only their public catalogue, once a day, slowly and respecting their robots.txt. It doesn't log into any account or leave anything in their store.
Does it work if my competitors don't use Shopify?
Yes. From a Shopify store it reads the whole catalogue; from the rest, their sitemap to see what comes and goes and, little by little, their product pages to get the price, if they publish it.
How does it know it's the same product?
By barcode (EAN) or SKU when they have them, or by title when it matches down to the figures (vintage, size). If it isn't sure, it doesn't compare.
What does «You vs the industry» compare me with?
With public e-commerce benchmarks, each with its source (the median funnel of Shopify stores and Klaviyo's public data). When there are at least five similar EmpactAI stores, with their median too, in aggregated figures only.
Can I share it with my team?
Yes: Industry can be shared with a read-only link that expires and that you can revoke, and saved as a PDF.