Does this discount pay off?
You move the discount and see how many more orders you need to earn the same, what you keep from every €100 sold and your ceiling: the discount from which you lose money on every order.
Will you get there this month? And if you change something, how much moves?
You set your goal and Argos tells you your pace, how far you have to go and what to tackle first. Before a discount or a price change, you run the numbers with your real margin.
- The month's closing forecast, with its range.
- How far you have to go and the daily pace your goal needs.
- Whether a discount, a price or your ads pay off.
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Goal and simulator·What to tackle first68% drop off at shippingOn mobile · your most urgent play
What is Goal and simulator?
They're two panel screens for deciding with numbers. In the Monthly goal you set how much you want to sell and Argos tells you your pace, how far you have to go and which pending plays to tackle first. In the Simulator you try a discount, a price change, free shipping or your ad spend with your store's sales and margin. Neither touches your store: they give you the numbers before you decide.
- Reads
- Your Shopify sales, your real margin from Profit and your ad spend
- When
- Every day, with the sales of each day of the month
- Who does it
- You set the goal and try things; Argos does the maths
From goal to decision. With the maths done.
What you want to sell, how you're doing and what would happen if you changed something.
You set your goal
The net sales you want this month. Change it whenever you like.
Argos projects your month
With your sales for each day of the month: the closing forecast, the range it will land in and how far you have to go. Below, your pending plays by priority.
You try before you touch
In the Simulator you move a discount, a price, free shipping or your ad spend and see how much money it moves with your margin. Your store doesn't change.
Sample store · fictitious data
One month, one discount, one price. With the maths in view.
What the Monthly goal and the Simulator show for Vinoteca Olivares, the sample store, on October 30. With your store, you'll see your sales and your margin.
What it sees
It's at €268,074 and its closing forecast is €286,561: €23,439 short of its €310,000 goal. Getting there would take €20,963 a day for the 2 days left; it's doing €9,244.
Shopify · net sales for each day of the month
What to do
Tackle the most urgent pending play first: 68% of mobile buyers drop off at the shipping step.
Who does it
You, from What to tackle first.
What it sees
Does a 15% store-wide discount pay off? With its 48% margin, it would need 45% more orders to earn the same as without the discount.
Simulator · 30-day sales and real margin
What to do
If the campaign won't bring that many more orders, better a shorter discount or one only on what leaves the most margin.
Who does it
You, in the Simulator. Nothing changes in the store.
What it sees
And if it raises its prices by 5%? If its customers aren't very price-sensitive, it earns €10,233 more a month; somewhat sensitive, €5,459; very sensitive, it loses €2,985.
Simulator · three sensitivity scenarios
What to do
Don't raise the whole store at once: in the worst case it loses. Better to try a few products and measure before extending it.
Who does it
You, in the Simulator. Nothing changes in the store.
Vinoteca Olivares is the demo's sample store: its numbers are fictitious. In your dashboard, you see yours.
Your month and your decisions, with your numbers.
Where you'll close, what you're missing and what happens if you change something.
What if I change prices?
A rise or a cut in three scenarios, depending on how price-sensitive your customers are, with the profit of each. If you lose in the worst one, it tells you how much a month.
How much do your ads need to sell?
With what you spend (or plan to spend), the sales and orders that spend needs to bring, the minimum ROAS and the most you can pay per order without losing money.
Your month's forecast
What you've sold so far, the closing forecast with its range and what you're missing, in a bar with your goal. You also see it on Home.
The pace your goal needs
In Your campaigns, what you need to sell a day for the days left against what you're selling now: if you won't get there, the campaign has to make up the difference.
With your real margin
If you have the cost per item in Shopify, the Simulator starts from the real margin in Profit (product, shipping and fees). If not, you enter your own. And free shipping, with what it costs you to ship an order.
A spreadsheet for every doubt, or the maths done.
Shopify tells you what you've sold. This is what changes.
| What you needWhat you need | Argos | By hand | Shopify reports |
|---|---|---|---|
| The month's closing forecast, with its range | |||
| How far you have to go and the daily pace your goal needs | |||
| Which plays to tackle first to get there | |||
| Whether a discount pays off, with your real margin | |||
| What happens if you change a price, in three scenarios | |||
| How much your ad spend needs to sell |
We're Empact, the team behind EmpactAI: Shopify Gold Partner, with Shopify since 2019, 5.0 out of 5 on Shopify Partners.
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How to set a sales goal and know whether a discount pays off.
The basics for deciding with numbers in your Shopify store. Works with or without Argos.
Start from what you sell
Look at your net sales over recent months and the same month last year. A goal that doesn't come from there is a wish.
Watch the pace, not just the total
Mid-month, divide what you're missing by the days left and compare it with what you sell a day.
Know your margin
What you keep from each sale after product, shipping and fees. Without it, you can't tell whether a discount pays off.
A discount comes out of your margin
Not out of revenue: the closer the discount gets to your margin, the more extra orders you need to earn the same.
Test small
A price rise on a few products or a short discount, and measure before extending it to the whole store.
Doing these sums every time you're unsure takes time. In Argos they're done with your numbers.
See the goal in the demoWhat it doesn't do. Guess.
It does the maths with your numbers. What your customers will do, nobody knows in advance.
- The forecast is your current pace. It doesn't account for upcoming campaigns, holidays or stock-outs.
- It doesn't add made-up euros. Your pending plays appear by priority, with what they move; their real effect is measured afterwards, in Your progress.
- It doesn't know how your customers will react to a price. That's why it gives you three scenarios.
- It doesn't predict what your ads will sell. It tells you the minimum they need to sell so you don't lose money.
- Fixed costs aren't included. The margin is the contribution margin: what's left after product, shipping and fees.
- Without Shopify connected, there are no numbers. Your panel never uses sample figures.
Questions about Goal and simulator.
How does it calculate the month's forecast?
With your net sales for each day of the month in Shopify: what you've sold so far plus your daily pace for the days left, and a range based on your slow and good days. In the first days, without enough sales in the month, it uses your pace over the last 30 days and says so.
Does the Simulator change my prices?
No. It's a simulation with your numbers: it doesn't touch anything in your store. If you decide to go ahead, you do it in Shopify or from the relevant play.
Where does the margin come from?
If you have the cost per item in Shopify, from the real margin in Profit: net sales minus product, shipping and fees. If not, you enter it and the Simulator remembers it in that browser.
What about the plays I have with Empact?
They don't appear in What to tackle first, because they're already under way; the goal tells you how many there are and takes you to see where they stand.
Can I simulate an ad campaign?
You can enter what you plan to spend and see what it would need to sell so you don't lose money: the minimum ROAS, the sales, the orders and the most you can pay per order. What it will actually sell, it doesn't predict.
Is it on every plan?
Yes: the Monthly goal and the Simulator are on Core, Pro and Max.
More of Argos. Each piece, with its job.
The whole product- PricingAm I losing margin without knowing it?
- AdvertisingAdsAre my ads paying off?
- Your campaignsWill my stock last until Christmas?
- Industry and competitorsWhat do my competitors charge for the same products?
- Your storeHow's my store doing, and where do I start?
- ArgosRankHow is my store doing, from 0 to 100?